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Illa Branco

A Era do Afeto

O afeto para mim é o cuidar com cuidado, o querer ser gentil porque todos merecem, é o sentimento de compaixão que vem com uma empatia e um

7 min readSep 20, 2022

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Illa Branco

Coolhunting for Sustainability

To make a good coolhunting, you need two essential elements: trends and a definition or criteria to analyze why something is cool.

10 min readSep 27, 2022

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Coolhunting for Sustainability

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Illa Branco

HOW TO APPLY TRENDS IN STRATEGIC COMMUNICATION

As the usual in strategic approaches, I will start my point with why this article. I’ve worked with Communication since 2008 and with…

8 min readMar 8, 2021

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HOW TO APPLY TRENDS IN STRATEGIC COMMUNICATION

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Illa Branco

Sexy 2020

This topic is far too old to be considered a cool sign in itself. But, if we consider it as a taboo that has recently been broken in a…

6 min readDec 30, 2020

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Sexy 2020

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Illa Branco

Graffiti is a Cool Dialogue in the City

Cities are an important issue in trend studies and forecasting because it will be synonymous of “home” for most human beings. If you want…

6 min readJun 1, 2020

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Graffiti is a Cool Dialogue in the City

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Illa Branco

Who are the Leaders of Tomorrow?

source left, right

6 min readApr 17, 2020

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Who are the Leaders of Tomorrow?

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Illa Branco

Illa Branco

Strategic Planner, Master in Culture and Communication, and trends researcher since 2014. Traveller passionate about arts, human behaviour and social movements.

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